Chris Kennedy
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Microsoft – Windows 95: 25th Anniversary Video

Windows 95 – 25th Anniversary Video

 

While a majority of my work at Windows was focused on internal communications and team culture, I enjoyed jumping in to help other groups within the org whenever I could.

For this project the Windows Insider Program needed a social media video celebrating Windows 95 turning 25 years old. It was a busy time and no motion designers were available, so I volunteered to flex my After Effects muscles to see what I could come up with. I ended up concepting, gathering/creating assets, creating the video, and even writing the copy, all within a quick turn-around deadline. It felt good to pull it off and be proud of what was accomplished.

In the end not only was the video shared on the Windows Insider Blog channels, but also on the larger Windows social channels, and on the Windows CPO’s personal Instagram and Twitter.


A few stats

(as of 9-20-20):


👀 Total views across platforms:

303,987


⬆️ Increase in subscribers for
Windows Insider YouTube channel:

+233%

(600~ to 2000~)

❤️️ Total likes across platforms:

27,320


💪 Performance compared to previous top-viewed video on Windows Insider YouTube channel:

+9400%

(Previous top-viewed video: 1600~, Windows 95 video: 152,000~)


 

💬 Comment total across platforms:

1325