Chris Kennedy
Microsoft 365 is a subscription plan for businesses that includes Office 365, Windows 10, and secure cloud features all in one package. With the release of this new offering the Make The Shift campaign was launched to help IT professionals see the benefits of Microsoft 365, and to help them bring their companies on-board.
My role: Visual ideation and production design
I was asked to brainstorm concepts in a dot-pattern style that visually represented growth, change, and ‘chaos to order,’ to communicate the impact that Microsoft 365 can have organizations.
This direction was used at Microsoft conferences on an interactive wall that moved and morphed as users walked by.
The Creative Directors created a strong and simple sub-brand for the campaign, which I took and implemented across a variety of collateral, including digital and physical signage, stickers, pens, bags, and other swag.