Microsoft Office 365 – Persona Project

Office 365 is always looking for more authentic ways to market their suite of apps to the world. This project’s goal was to create personas that people could relate to, and in doing so, show how various apps can be used in real-life scenarios.

This project provided the marketing team with a variety of assets to use—including screenshots, live example documents, storytelling visuals, and a mood and feel for multiple personas, as well as established a base to create more personas in the future.

My roles:

• Brand creation (logo, colors, naming, mood/feel, collateral design, and mockups)

• Live document and screenshot creation

• Creating a cohesive story throughout the visuals.

All Microsoft Office 365 – Marketing Emails Microsoft – Windows 95: 25th Anniversary Video Microsoft 365 – Make the Shift Campaign Microsoft – Windows, Developers, and Experiences Microsoft Office 365 – Persona Project Seattle Pacific University Identity design The Bridge Coffee House

Microsoft Office 365 – Marketing Emails Microsoft – Windows 95: 25th Anniversary Video Microsoft 365 – Make the Shift Campaign Microsoft – Windows, Developers, and Experiences Microsoft Office 365 – Persona Project Seattle Pacific University Identity design The Bridge Coffee House